RE: FrameMaker's Future

["BJA" <bashley@xxxxxxxxxxx>]

Now, let me take out my rocket science degree....

Hmmmmm.

No advertising....
No promotion....
No visibility....

I just can't see why FrameMaker sales have declined, can you?

I just wonder if one day, InDesign will become the engine of a suit of
plugins that include a FrameMaker-type clone. That would explain a lot.

Hmmmmmm <he says, placing his little finger in his mouth>

My 0.05.

Cheers.

Bruce Ashley
Senior Technical Writer








-----Original Message-----
From: owner-framers@xxxxxxxxx [mailto:owner-framers@xxxxxxxxx]On Behalf
Of Larry Kollar
Sent: Friday, 14 January 2005 3:25 AM
To: Free Framers List
Subject: RE: FrameMaker's Future


> "Finally, we experienced a 29% year-over-year decline in type and
technical
> publishing products, which includes our Adobe FrameMaker product, due to
> overall economic weakness..."

I wonder how much of that is economic weakness and how much is due to a
fundamental shift away from publishing on paper. Frame (and Word, for that
matter) is a very paper-centric program that has had some electronic
publishing features bolted on over the years. It's really a tribute to
Frame's versatility that it has remained as relevant as it has, despite a
nearly nonexistent mindshare inside Adobe, for as long as it has.

But now we're in a Catch-22: Frame isn't going to return to its glory days
without a fundamental makeover that includes a more media-neutral look &
feel, and Adobe isn't going to devote large resources to Frame without a
surge in sales.

--
Larry Kollar, Senior Technical Writer, ARRIS
"Content creators are the engine that drives
value in the information life cycle."
    -- Barry Schaeffer, on XML-Doc


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